How we helped FlowPay increase conversions by 340%
A complete SaaS redesign that turned a confusing product into a growth machine.
The Challenge
FlowPay had built a powerful payment solution, but their platform was buried under layers of unnecessary complexity. New users couldn't find basic features, existing customers struggled with onboarding, and most critically — the conversion rate from trial to paying customer was abysmal.
The team knew the product was solid. What they needed was clarity. A redesign that would surface the right features at the right time, guide users through their first payment seamlessly, and turn confusion into confidence.
Our Approach
We tackled this systematically: deep dive into user behavior, rebuild the information architecture, and craft an experience that felt effortless.
Discovery
We spent 2 weeks analyzing user sessions, interviewing power users, and mapping the actual user journey versus what the product intended.
Design
Complete redesign of the dashboard, onboarding flow, and core payment workflow. We prioritized clarity over feature showcase.
Development
Built in Next.js with Prisma for the database layer. Every interaction was optimized for speed and conversion.
The Results
+340%
Conversion Rate
6
Weeks to Launch
2×
Revenue Growth
98
Performance Score
Tech Stack
Growlio didn't just redesign our product — they redesigned how we think about user experience. Our churn dropped by 40% in the first month.
Sarah Chen
CEO, FlowPay